Amazon Advertising Digital Marketing

Amazon Ads: Unleash Its Potential for Your Business

Amazon Ads blog - Digital Marketing for businesses

In today’s digital age, where e-commerce reigns supreme, Amazon stands tall as the titan of online marketplaces. With millions of users flocking to its platform daily, it’s no wonder that businesses, both big and small, are eager to carve out their slice of the Amazon pie. However, in a sea of competitors, how can sellers and vendors stand out and ensure their products get noticed? Enter Amazon Ads – a powerful tool that can make all the difference in boosting visibility and driving sales.

What are Amazon Ads?

Amazon ads logo on a computer screenAmazon Advertising is a comprehensive marketing solution offered by the e-commerce giant itself. It allows sellers and vendors to promote their products or their brand directly within the Amazon marketplace. Reaching millions of potential customers as they browse, and shop Amazon Ads is an essential marketing tool. From sponsored product listings to display ads and video ads, Amazon Ads offers a variety of formats to suit different marketing objectives and budgets.

How Do Amazon Ads Work?

At its core, Amazon Ads operates on a pay-per-click (PPC) model, meaning advertisers only pay when a user clicks on their ad. This makes it a cost-effective way to reach a targeted audience, as advertisers have control over their budget and can set bids based on keywords, audience demographics, and other targeting criteria. Additionally, Amazon’s robust analytics tools provide valuable insights into campaign performance, allowing advertisers to optimise their strategies for maximum impact.

There are four ways you can increase your visibility on Amazon through advertising with them:

1. Sponsored Products:

Promote individual listings on Amazon. Sponsored products take customers direct to your product detail page. Charged via a cost per click (CPC) method, this is an economical form of advertising. This cost-effective format relies on keywords and will only run if your items are in stock. You control your budget, from a daily spend to a lifetime option.

2. Sponsored Brands:

Promote your brand on Amazon. Adverts feature your brand logo, a custom headline, and multiple products. Again, charged via a cost per click (CPC) method, these adverts appear before customers searching for similar products to your own. Therefore, Amazon is promoting discovery of your brand to promote a new customer following. Sponsored Brands appear at the top of search results and on product pages.

3. Sponsored Display:

A self-service display advertising solution. You do not need to be an Amazon seller to use this service. For example, if you sell pizzas, or cars, you can run a sponsored display. Your sponsored display shows not only on Amazon, but thousands of other apps and websites. Reach audiences throughout their online journey with these programmatic display ads.

4. Stores:

Amazon Stores provide an opportunity to promote your brand and products in a multi-page immersive shopping experience. Add your story, mission and products for your customers to discover.

What’s New In Amazon Ads?

Amazon Ads is constantly evolving to meet the changing needs of advertisers and consumers alike. Recent updates include enhanced targeting options, improved ad placement algorithms, and the integration of machine learning technology to deliver more personalised ad experiences. Moreover, Amazon’s expanding suite of ad formats – such as Sponsored Brands video ads and Amazon Live – offers advertisers new ways to engage with customers and drive conversions.

Early 2024, Amazon introduced a Persona Builder (beta). The customised persona builder allows you to use Amazon’s first-party insights to learn more about your audience. Consequently, you can then use your custom brand personas to target your Amazon Advertising campaign.

In addition to this, Advertisers are now able to launch vertical video campaigns with Store as your landing page. Video is essential for brand storytelling with the rise of social media and the option to now display vertical video adds authenticity to your business.

Amazon Ads ThisIsUs.Digital logoHow ThisIsUs.Digital Can Help

Navigating the complexities of Amazon Ads can be daunting, especially for businesses new to the platform. That’s where ThisIsUs.Digital comes in. As seasoned experts in e-commerce marketing, we specialise in helping sellers and vendors maximise their return on investment through strategic Amazon Ads campaigns.

Our team of Amazon Advertising consultants takes a hands-on, granular approach to managing your inventory, ensuring your products are positioned for success. By leveraging data-driven insights and aligning our strategies with your business objectives, we can help you achieve your goals and establish a strong presence on the Amazon marketplace.

Whether you’re looking to increase sales, launch a new product, or expand your brand’s reach, ThisIsUs.Digital has the expertise and experience to guide you every step of the way. Let us be your trusted partner in unlocking the full potential of Amazon Ads.

Remember, in the competitive world of e-commerce, visibility is key. With ThisIsUs.Digital by your side, you can take your Amazon Ad efforts to the next level and stand out from the crowd. Get in touch with us today and discover how we can help you achieve success in the world’s largest online marketplace.