Video Advertising Services
Video provides your business with a captive audience, particularly if you are looking at in-stream video buys
Video provides audio and visual elements that appear to multiple senses. This is something you cannot achieve through other types of digital media
Video is a great way to tell your brand story or demo your products. You can say a lot more in a 30 second or 60 second video than in a Google Ad or display advertisement
Video is much more engaging
Videos are sharable
Tell your story in a way which will appeal to your target audience
Whether you have created a batch of videos but are not sure what to do with them, or you are looking to launch your brand or new collection and want to test video advertising, our team can advice on the best way of approaching this.
When it comes to Video advertising, we are guided by our key principles:
Understand your Target Audience
Find the Right Inventory
Create the Right Videos for the Right Audience
Measure Activity Effectively
Data Driven Optimisations
Too often advertisers will fall into the same trap, videos will be created (Typically TV ads) and these will then be advertised to broad audiences across YouTube and Facebook. Here at ThisIsUs.Digital we want to flip this on its head. The audience comes first, we then understand what platforms these audiences are consuming video on, we then build bespoke video creatives to match not only the audience but the platform. This then gives advertisers the best opportunity of reaching the right users with the right message, in the right format.