Amazon advertising is a service which lets advertisers bid against competitors to have their ad selected and if won, will rank higher on Amazon’s search engine. It works the same way as PPC advertising on Google; sellers only pay once a shopper clicks on that ad (whether they buy the product or not).
With more than 197 million people worldwide visiting Amazon each month, it is without a doubt one of the largest marketplaces in the world. With this statistic in mind, it’s a no-brainer as to why companies selling tangible goods and products want their product/ brand prominently displayed in front of Amazon’s shoppers. With the help of Amazon advertising, this is made possible.
So, let’s find out a little more about this service…
How Does Amazon Advertising Work?
As mentioned above, Amazon advertising works like Google PPC advertising which lets advertisers who want to gain more visibility of their products on Amazon pay for higher ranking positions.
Advertisers pay for these positions by simply bidding on specific keywords which, if won, will result in higher visibility on amazon’s search page. The advertiser will then be charged each time a shopper clicks on their ad (regardless of whether or not the product sells or not).
3 Types Of Amazon Advertising Ad Campaigns
Sponsored Product Ads
Sponsored Product ads are the most widely used and most effective ads. Sponsored Products are the standard product listings that appear on the search results and product detail pages. They’re keyword-targeted display ads for individual products and advertisers have the option of choosing from exact, phrase, or broad match types.
Use sponsored product ads to ensure your products not only appear first on search pages but are also displayed on your competitors’ pages, therefore steering shoppers away from competition.
Sponsored Brand Ads
As stated in the name, sponsored brand ads are highly effective in building your brand. These ads work by allowing you to promote three or more products and drive traffic to your customised product page or your Amazon page.
Product Display Ads
Product display ads are used to cross-sell and up-sell your products, guiding shoppers to your more expensive products. They also work to divert shoppers away from your competitors’ product pages and onto your own.
This type of ad is placed in a prime location at the bottom right of a product listing, under the “add to cart” icon. This works well as it is ultimately the last advertisement a potential customer will see before buying something.
Why Use Amazon Advertising?
In a nutshell, Amazon advertising can help you reach more potential customers than any other e-commerce marketplace and ultimately increase revenue. Use Amazon advertising to:
- Target the right kind of customers who are legitimately interested in your products
- Raise your brand awareness
- Divert potential customers away from competitors’ product pages and onto your own
- Cross-sell and up-sell your products to more expensive ones
- Easily track your results and make data-driven decisions
So, How Can We Help?
Here at ThisIsUs.Digital, we understand that the wide variety of targeting methods and ad types can often be confusing. Our Amazon and PPC advertising specialists possess the skills and experience that allow us to identify which of these are best for your product and budget.
For more information on how Amazon advertising can benefit your business, contact us online or speak to one of our specialists on 029 2169 0146.
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To learn more about the different types of Amazon ad campaigns, check out this video by Effective On Amazon:
Written by Kate Jones, for ThisIsUs.Digital.
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