Video is a highly effective form of advertising and its popularity has gone hand-in-hand with the rise of social media in recent years. If you’re not already using video advertising as part of your marketing strategy, it’s time! And if you need a little more convincing, check out these 5 reasons why video advertising is so effective.
5 Reasons Why Video Advertising Is Effective:
- Search engines love video
- Video ads have higher engagement
- Video appeals to mobile users
- Video ads are shareable
- Video ads have a higher click through rate
1. Search Engines Love Video
The biggest search engine companies prioritise sites that use video advertising. In fact, you are 53 times more likely to show up first on Google if you have a video embedded on your website. This is because video ads increase the time visitors spend on your site. Thus, longer exposure builds trust and suggests to Google that your site has high quality content.
Not only that, but since YouTube is now owned by Google, there has been a significant increase in how much videos affect your search engine rank. This is another reason you’ll be rewarded for embedding video content on your site.
2. Video Ads Have Higher Engagement
Where text or image advertisements rely on the copy and visual cues to convey a message, video ads use sound and movement to capture the attention of users. This ad format is much more effective at delivering your desired tone and narrative that is easy for your target audience to understand.
This is because your brain is wired to remember visual content better than a page full of text. Infact, research shows the average viewer retains 95% of a message when they watch it, compared to 10% when reading it. Potential customers are therefore more likely to remember your message via a video ad than an image or text ad.
3. Video Appeals to Mobile Users
Considering 91% of adults have their phones within reach at all times, it’s no surprise that the number of people watching videos on mobile phones is rising. A huge 90% of users currently watch videos on their mobile devices and with the number of smartphone users growing, video audiences are getting bigger and bigger.
Also, Google tells us that smartphone users are 1.4 times more likely than desktop viewers to feel a sense of personal connection to brands that use video content as part of their marketing strategy. This means users are more likely to trust and engage with brands via mobile devices, compared to other devices.
4. Video Ads Are Sharable
Those who view a video and find it relatable or interesting are likely to share it with their followers on social media. In fact, more than 700 videos are shared by Twitter users every minute. Even just by one user sharing your video to their social page, your video’s exposure will increase exponentially.
Video ads offer brands a fantastic opportunity for them to express themselves and why many people find them worth distributing. As long as your video is concise, educational and tells a story, it has a very good chance of being shared.
For more information on what makes a good video advertisement, check out our blog.
5. Video Ads Have A Higher Click-Through-Rate
Video ads have an average click-through rate (CTR) of 1.84%, the highest CTR of all digital advertising formats.
Although video advertising may be more expensive and time consuming to create, their ability to effectively narrate your message allows you to engage your target audience and in turn, get more advert clicks.
For more information on why video advertising is so effective, check out this video made by The Creative Toolkit For Marketers‘:
If you are interested in getting your video advertising off the ground, visit our video advertising page here.
For more great digital marketing tips from the experts, visit our digital marketing blog.
Written by Kate, for ThisIsUs.Digital.
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